As global attention continues to shift to African entertainment, Nigerian celebrities such as Richard Mofe Damijo, BasketMouth, Uti Nwachukwu and Kemi Adetiba have been picked by international beer brand, Heineken, to share spotlight with stars of the next installment of James Bond series, Spectre.
Heineken, which enjoys a large share of the beer market in Nigeria, has also found new brand ambassadors in these entertainers. This, pundits say, is a plus for the artistes, who will be representing Africa at the premiere of the new series.
The celebs are expected to join international top shots to Las Vegas, the party capital of the USA, for what has been described as the first-ever selfie from space as part of Heineken’s new campaign, Spyfie.
RMD and colleagues will be captured alongside big names, including popular Bond Villain, Dave Bautista, in the campaign, scheduled to take place on November 5, 2015, in Nevada, Los Angeles.
Promoters say Heineken will create the selfie experience from space using a camera on the Deimos satellite, currently in orbit 600km above the Earth’s surface to take ultra HD imagery of the lucky celebrities including the Nigerian quartet assembled at the Hoover Dam in Las Vegas.
This is not the first time RMD will be enlisted for an international project. The former Commissioner of Culture and Tourism in Delta State was a star attraction in the Guinness 2004 film, Critical Assignment, playing alongside South African Cleveland Mitchell, aka Michael Power, in the flick that featured another Nigerian actor, Bukky Ajayi.
“We are very proud of our long-standing association with the James Bond franchise and we are especially proud to partner with ‘Spectre’ on this adventure as we bring the experience to Nigeria with four of the country’s most loved entertainment personalities. Their fans will be able to share the experience with them through their social media pages and it promises to be a lot of fun,” said Senior Brand Manager, Heineken, Ngozi Nkwoji.
The Heineken Spyfie is one of the activities in the brand’s integrated global “Spectre” campaign, which centers around ‘Spectre’. The campaign also features an exciting TV advertisement featuring Daniel Craig as James Bond in a high-speed boat chase.
Beginning with 1997’s Tomorrow Never Dies, Heineken has partnered James Bond since 1997, and Spectre is the seventh consecutive film in the partnership.