Ghana has a mere 6 -10 screens at the cinema level. You are competing with foreign films for those few screens. You are also dealing with biased cinema bookers. Producers are negotiating the screens themselves, not through a distributor. The share is 70/30 in favor of the cinema after 2 weeks.
According to Leiler, Many of the roadblocks to wider distribution lay in the identity of films that have emerged from Nollywood in the very recent past.